From 100 to 1,000 monthly visitors on brutal plumbing terms.
Plumbing SEO is where search strategies go to get stress-tested. Every plumber wants the
PMax, done properly
Feed the machine right,
or it feeds on you.
Performance Max spreads your budget across Search, Shopping, YouTube, Display, Gmail, Discover and Maps, all steered by machine learning. When it's fed clean conversion data, strong creative and honest guardrails, it finds buyers no manual campaign would reach. When it's fed junk, it optimises for junk, cheerfully spending your budget on clicks that were never going to become jobs, then reporting it as success.
Our PMax management is mostly about the inputs: conversion tracking that measures real enquiries instead of pageviews, asset groups built like proper ad campaigns, audience signals that give the machine a head start, and the exclusions that keep it honest. Then we watch what it's actually doing and correct it every week.
What's included
✓Conversion data hygiene: the machine optimises to what you count, so we make sure you're counting booked jobs.
✓Asset group builds: themed creative sets with strong headlines, images and video, per product or service line.
✓Audience signals: your customer lists, converters and best segments pointing the machine in the right direction.
✓Brand and junk exclusions: brand traffic split out honestly, spammy placements and irrelevant queries fenced off.
✓Search term monitoring: PMax finally shows its search categories, and we read them weekly.
✓Creative refresh cycles: assets rotated before fatigue sets in, judged on the machine's own strength ratings.
How we run it
The Performance Max playbook
1
Get the data right
PMax amplifies whatever your conversion tracking says success is. Before launch we make sure it says booked jobs, not button clicks, or the machine will happily optimise your budget into a hole.
2
Build real asset groups
One lazy asset group with your logo and a stock photo is not a campaign. We build themed groups per service or product line, each with creative strong enough to compete everywhere PMax serves.
3
Signal, then supervise
Audience signals and search themes give the algorithm a running start; weekly reviews of placements, categories and spend distribution keep it accountable.
4
Protect the brand line
Brand traffic gets excluded or measured separately, so PMax earns its keep on genuinely new demand instead of taking credit for people who already knew you.
Performance Max management with adult supervision
The industry has a love-hate relationship with Performance Max for one reason: it does exactly what it's told, and most accounts tell it the wrong things. Feed it soft conversions and it hunts soft conversions. Skip the brand exclusions and it buys your own customers back and calls it growth. Give it one thin asset group and it serves weak creative across a million placements. Our PMax work is the un-glamorous discipline that turns the machine into an asset: clean conversion definitions, proper creative volume, deliberate audience signals, and weekly interrogation of where the money actually went.
Run that way, PMax is genuinely brilliant, especially paired with Search for the high-intent core and Shopping for product demand. Run lazily, it's the most expensive set-and-forget in advertising. If you're not sure which version you've got, that's precisely what the free audit is for.
What to expect: honesty about the learning phase. PMax needs one to two weeks to calibrate and shouldn't be judged before week four, which is exactly why we set it up right the first time rather than restarting it monthly. From there, expect steady incremental volume on top of your Search core, with weekly spend-distribution reads keeping the machine accountable.
Real accounts.
Real results.
no vanity metrics, just growth
An extra 1,000 monthly visitors in month one.
Flowers are one of the most search-driven purchases there is. Nobody plans it three
From $40K months to $180K months: the Melbourne Gas & Air transformation
There are plenty of ways to dress up marketing results, but for a business
The full stack
Performance Max works better with mates
Most accounts run two or three of these together, structured so each one feeds the next.
All Google Ads services
The full Google Ads picture: strategy, structure and management under one roof.
Explore services → Search AdsThe highest-intent traffic on the internet: people typing exactly what you sell, right now.
See Search Ads →ShoppingYour products, prices and reviews at the top of the results before anyone reads a word.
See Shopping →RemarketingNinety-seven per cent of first-time visitors leave without enquiring.
See Remarketing →DisplayDisplay can build a brand across millions of sites for cents per view, or quietly torch a budget on junk placements.
See Display → Google Ads PackagesTransparent management pricing, pick the level that fits your spend.
See pricing →Google reviews
Real reviews. Real clients.
Performance Max,
answered.
Straight answers to what business owners ask us most. Anything else, bring it to your free audit.
Ask us anythingWhat is Performance Max, in plain English?+
One campaign that serves across all of Google, Search, Shopping, YouTube, Display, Gmail, Discover and Maps, with machine learning deciding where your budget goes based on the conversion data and creative you feed it. Brilliant inputs, brilliant results; lazy inputs, expensive lessons.
Should I run Performance Max or Search campaigns?+
Usually both. Search gives you precision on your proven money keywords; PMax hunts incremental demand across everything else. The structure matters so they don't cannibalise each other, which is exactly the kind of architecture we build.
Why did my Performance Max campaign spend so much with nothing to show?+
Nine times out of ten: conversion tracking counting the wrong things, no brand exclusions, or asset groups too thin to compete. PMax doesn't fail loudly, it optimises confidently toward whatever it was told, which is why the telling is the job.
What creative do I need for PMax?+
Headlines, descriptions, images in multiple ratios, your logo, and ideally short video. Don't have video? Google will auto-generate one, and you don't want that representing your brand, so we build proper asset sets instead.
Can Performance Max work for service businesses, not just ecommerce?+
Absolutely, lead-gen PMax is half of what we run. The non-negotiables are stricter though: lead quality tracking (not just form fills) and tight exclusions, because the machine will find you infinite junk leads if junk is what gets counted.
Why choose Indi Creative for Performance Max?+
Because we treat PMax like a powerful tool that needs supervision rather than a magic button. Clean data in, real creative in, weekly accountability on where the spend went, and honest reporting on what it earned. Your account, month to month, audit's free.
Make the machine work for you.
Book a free audit and we'll show you exactly what we'd do with your Performance Max budget.
Book my free audit