From 100 to 1,000 monthly visitors on brutal plumbing terms.
Plumbing SEO is where search strategies go to get stress-tested. Every plumber wants the
Shopping, done properly
Win the digital
shelf space.
Shopping is a different sport to Search: there are no keywords to bid on, so Google decides what your products show for based almost entirely on your feed. Which means the boring work, product titles, attributes, GTINs, image quality, Merchant Center health, is the actual battleground. A tuned feed with average bidding beats a neglected feed with genius bidding every single time.
Our Shopping management starts in the feed and ends in a priority structure that puts your margin where it belongs: hero products fighting hard, long tail ticking over efficiently, and dead stock excluded instead of quietly draining spend.
What's included
✓Merchant Center health: disapprovals fixed, policies handled, feed diagnostics kept clean.
✓Feed optimisation: titles rewritten around how people search, attributes and GTINs completed.
✓Priority structure: campaigns tiered so bids match margins, not treated as one blob.
✓ROAS tiering: hero products, mid-range and long tail each managed to their own target.
✓Search term sculpting: negatives routing queries to the right products at the right bids.
✓Promotions and ratings: sale annotations and product ratings switched on and maintained.
How we run it
The Shopping playbook
1
Fix the feed first
Titles rebuilt around real search language, missing attributes filled, disapprovals cleared. Ninety per cent of underperforming Shopping accounts are feed problems wearing a bidding costume.
2
Structure by margin
Your bestsellers, your mid-range and your long tail get separated into tiers, each bidding at what its margin can afford instead of one average bid across everything.
3
Sculpt the queries
Negative keywords steer searches to the right products, so your premium item isn't burning budget on bargain-hunter queries.
4
Scale what returns
Weekly reads of ROAS by product and query, budget flowing to the tiers that earn it, dead weight excluded without mercy.
A Google Shopping agency that starts with the feed
Everything in Shopping flows from the feed. Google matches searches to your product data, not your bids, so a title like "BX-200" loses to "Bosch 18V Cordless Drill Skin, BX-200" no matter who's managing the account. Our Shopping work begins in Merchant Center: rewriting titles around genuine search language, completing the attributes Google leans on, clearing disapprovals, and keeping the feed healthy as your range changes. Then structure does the rest, priority tiers that let hero products bid like heroes while the long tail earns its keep quietly.
It's methodical, honest work, and it shows up exactly where you want it: more impressions for the searches that matter, better click-through from richer listings, and a ROAS you can read per product tier instead of one blurry account average. If your Shopping campaigns feel like a black box, the free audit will open it up.
What to expect: feed fixes show up fast, disapprovals clear within days and impression volume typically lifts inside the first fortnight as Google re-reads your improved titles. ROAS takes a little longer to stabilise, usually four to six weeks as the priority tiers gather data, and from there it's a compounding game: every week of query sculpting makes the next week's spend smarter. We'll map the ramp for your catalogue in the audit.
Real accounts.
Real results.
no vanity metrics, just growth
An extra 1,000 monthly visitors in month one.
Flowers are one of the most search-driven purchases there is. Nobody plans it three
From $40K months to $180K months: the Melbourne Gas & Air transformation
There are plenty of ways to dress up marketing results, but for a business
The full stack
Shopping works better with mates
Most accounts run two or three of these together, structured so each one feeds the next.
All Google Ads services
The full Google Ads picture: strategy, structure and management under one roof.
Explore services → Search AdsThe highest-intent traffic on the internet: people typing exactly what you sell, right now.
See Search Ads →Performance MaxPMax is Google's most powerful campaign type and its most efficient budget shredder, the only difference is what you feed it.
See Performance Max →RemarketingNinety-seven per cent of first-time visitors leave without enquiring.
See Remarketing →DisplayDisplay can build a brand across millions of sites for cents per view, or quietly torch a budget on junk placements.
See Display → Google Ads PackagesTransparent management pricing, pick the level that fits your spend.
See pricing →Google reviews
Real reviews. Real clients.
Shopping,
answered.
Straight answers to what business owners ask us most. Anything else, bring it to your free audit.
Ask us anythingDo Google Shopping ads work for small ecommerce stores?+
Yes, often better than for big ones, because a tuned feed and tight structure beat a big brand's neglected account. What matters is margin clarity: knowing which products can afford to fight and which should tick over quietly. We build the structure around exactly that.
Why do my products keep getting disapproved in Merchant Center?+
Usually policy or data hygiene: mismatched prices between feed and site, missing GTINs, image rules, or restricted-category flags. It's fixable and preventable, and keeping Merchant Center clean is part of our weekly routine rather than a crisis response.
Should I run Shopping or Performance Max for my products?+
Often both, structured so they don't fight. Standard Shopping gives you control and clean query data; PMax adds reach across Google's whole network. The order matters though: feed first, structure second, PMax only once there's conversion data worth feeding it.
What's a good ROAS target?+
Whatever your margins say it is. A 4x ROAS is champagne for one store and a slow bleed for another. We work your targets out from your actual margins per product tier, then manage each tier to its own number instead of chasing one arbitrary account-wide figure.
Can you fix our product titles without breaking our website?+
Yes. Feed optimisation happens in the feed (via rules or a supplemental feed), not on your site, so your product pages stay exactly as they are while Google sees titles built for search.
Why choose Indi Creative for Google Shopping?+
Because we do the unglamorous feed work most agencies skip, structure campaigns around your margins rather than Google's defaults, and report ROAS in tiers you can act on. Month to month, your account, your data, and a free audit that will tell you honestly whether Shopping is your growth lever or not.
Put your products on top.
Book a free audit and we'll show you exactly what we'd do with your Shopping budget.
Book my free audit