From 100 to 1,000 monthly visitors on brutal plumbing terms.
Plumbing SEO is where search strategies go to get stress-tested. Every plumber wants the
Search, done properly
Own the moment
they're ready to buy.
Nothing in marketing beats the intent of a Google search. Someone typing "emergency plumber Penrith" or "commercial cleaning quote" isn't browsing, they're buying, and Search ads are the auction for that exact moment. The catch: those clicks are the most expensive in the account, so the difference between profit and bonfire is structure. Tight ad groups, match types used deliberately, negatives mined every week, and ad copy that speaks to the search rather than at it.
That's the work we do, week in, week out. Every Search campaign we run is built around your money keywords, pruned of the junk that quietly eats budgets, and pointed at landing pages built in-house to convert the click it just paid for.
What's included
✓Keyword architecture: money terms mapped into tight ad groups, not one bucket of everything.
✓Match-type strategy: exact, phrase and broad each doing the job it's actually good at.
✓Weekly negative mining: the single most neglected lever in Google Ads, done every single week.
✓Ad copy testing: responsive search ads tested and pruned on real conversion data.
✓Assets that earn space: sitelinks, callouts, calls and structured snippets built out properly.
✓Call and form tracking: every enquiry tied back to the keyword that produced it.
How we run it
The Search Ads playbook
1
Map the intent
We start with the searches that mean money in your market: the jobs you want, the suburbs you serve, the phrases buyers actually type. That map becomes the campaign structure.
2
Build tight
Small, themed ad groups where the keyword, the ad and the landing page all say the same thing. Quality Score follows, and cheaper clicks follow that.
3
Test the message
Multiple ad variants live from day one, judged on conversions rather than clicks, with the losers cut and the winners iterated.
4
Mine and prune weekly
Search term reports tell you what Google really matched you to. We read them every week, adding negatives and shifting budget to what's booking jobs.
A Google Search Ads agency that measures booked jobs
Search ads live or die on relevance. Google rewards accounts where the keyword, the ad and the landing page line up, with better positions at lower costs, and punishes lazy structure with the opposite. That's why our Search campaigns are built narrow and deep: themed ad groups, deliberate match types, assets that earn extra real estate on the results page, and copy written for the person searching, not for the algorithm. Every click lands on a page built in-house to convert it, and every call and form is tracked back to the exact keyword that earned it.
The result is a Search account you can actually read: which terms book jobs, what a lead costs from each service and suburb, and where the next dollar should go. If you've been running Search ads and can't answer those three questions, that's not a budget problem, it's a management problem, and it's the first thing our free audit will show you.
What to expect: Search is the fastest channel in the account. Most businesses see enquiries inside the first fortnight, with cost per lead tightening over six to eight weeks as the search term data compounds and the negatives do their work. We set the ramp expectations per industry in the audit, then report against them, so you're never guessing whether it's working.
Real accounts.
Real results.
no vanity metrics, just growth
An extra 1,000 monthly visitors in month one.
Flowers are one of the most search-driven purchases there is. Nobody plans it three
From $40K months to $180K months: the Melbourne Gas & Air transformation
There are plenty of ways to dress up marketing results, but for a business
The full stack
Search Ads works better with mates
Most accounts run two or three of these together, structured so each one feeds the next.
All Google Ads services
The full Google Ads picture: strategy, structure and management under one roof.
Explore services → ShoppingYour products, prices and reviews at the top of the results before anyone reads a word.
See Shopping →Performance MaxPMax is Google's most powerful campaign type and its most efficient budget shredder, the only difference is what you feed it.
See Performance Max →RemarketingNinety-seven per cent of first-time visitors leave without enquiring.
See Remarketing →DisplayDisplay can build a brand across millions of sites for cents per view, or quietly torch a budget on junk placements.
See Display → Google Ads PackagesTransparent management pricing, pick the level that fits your spend.
See pricing →Google reviews
Real reviews. Real clients.
Search Ads,
answered.
Straight answers to what business owners ask us most. Anything else, bring it to your free audit.
Ask us anythingWhat's the difference between Google Search Ads and SEO?+
Search ads buy the top of the results page today; SEO earns it over months. They're teammates, not rivals: ads capture demand immediately and generate the keyword data, SEO compounds underneath so your cost per lead falls over time. Most of our clients run both.
How much do Google Search Ads cost per click?+
It varies wildly by industry and suburb: a few dollars for many local services, north of $50 for competitive legal and finance terms. What matters isn't the click price, it's the cost per booked job after conversion, which is the number we manage to and report on.
Exact match, phrase match or broad match: which should I use?+
All three, deliberately. Exact and phrase carry your proven money terms, broad explores with smart bidding and tight negatives fencing it in. Broad match without weekly negative mining is how budgets quietly die, which is exactly why ours gets mined weekly.
How many keywords should my campaign have?+
Fewer than you think. A tight account with fifty deliberate keywords beats a bloated one with five thousand, because every ad group stays relevant to its ads and pages. We build around the searches that mean money and let the search term data suggest expansions.
Should I bid on my own brand name?+
Usually yes, and it's cheap. It protects the top spot from competitors bidding on you, controls the message, and captures people who were referred to you. If nobody's bidding on your brand and your organic listing is #1, we'll tell you to save the money instead.
Why choose Indi Creative for Google Search Ads?+
Because Search is where we're pickiest: senior specialists only, weekly hands-on optimisation, landing pages built under the same roof, and reporting tied to booked jobs rather than clicks. Month to month, you own the account, and the free audit shows you exactly what your current setup is leaving on the table.
Ready to catch buyers mid-search?
Book a free audit and we'll show you exactly what we'd do with your Search Ads budget.
Book my free audit